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DON'T
MISS
NIELSEN’S WORKSHOP: “360° CUSTOMER EXPERIENCE”
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9:00
- 12:00pm
Wednesday,
23 November, 2016
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Movenpick
Hotel Hanoi,
83
Ly Thuong Kiet St., Hoan Kiem Dist.
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Here’s
why. According to
Nguyen Huong Quynh - Managing Director of Nielsen Vietnam “Some parts
of the world are struggling to find growth these days but the Asia
Pacific still boasts significant opportunities due to favorable
demographic and economic conditions. Global GDP growth from 2016 to
2020 is estimated to be around 3.1% per annum but the US and Europe
will grow only around 2% and 1.9%, respectively. On the other hand,
emerging markets are forecast to have around 4% growth. As a result,
multinational companies continue to look to the Asia Pacific as a
driver of grow. Vietnam is a part of the story.
Having
a reasonable outlook forecast for Vietnam market has always been a
challenge given the high volatility of the market. However, when
looking at the bigger picture, there are several signals and drivers of
change which will have significant impacts and shape the future.
Where are the big shifts, drivers of change, coming from?
Let’s
join our "360° Customer
Experience" workshop and our speakers who are experts and
senior leaders in the field to explore what the big shifts that shape
our market are. .
The workshop also helps you understand the needs of customers in the
new era; the relationship between brand and customer engagement with
the business. The workshop introduces you the advanced research
solutions and tools in customer experience measurement as well.
WORKSHOP'S AGENDA:
1. Introduction;
2. 5 Trends Shaping Vietnam Market;
3. Customer Experience: Challenges and Opportunities. Lessons learned
in Vietnam and in the region;
4. Customer service experience and impact on brand strength;
5. Technology applied in research in customer experience;
6. Panel discussion with speakers;
7. Wrap-up and end.
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Should you need any special support, kindly contact Duy Nguyen +84 93 562 5699, or email at duy.d.nguyen@nielsen.com
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