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NIELSEN MARKET PULSE Q3'16
REBOUND RURAL - THE PROMISING LAND

Dear Valued Clients,

We are happy to release the Quarterly Market Pulse Report Quarter 3to update the big picture, report on the latest FMCG growth, and scan the markets that matter to manufacturers. This round, we also take a dive into the unveiled potentials in the rural area of Vietnam. 

Here are some key points extracted from the report in quarter 3:

  • Economy witnessed softer momentum than last year though expanding in Q3'16, showing difficulties ahead. GDP increased +6.4% in Q3'16 vs. YA, while CPI was speeding up at +2.1% in YTD Sep'16 vs. YA.

  • FMCG still showed volatility signs. Growth momentum maintained in 6 key cities (+4.3% Q3'16 vs YA), but it was more sluggish outside key cities, esp. Rural (+1.5% Q3'16 vs. YA).

  • However, the slowdown in the rural area is expected to be short-term only; the long-term still posts many potentials. Rural importance has been increasing over years, requiring manufacturers to capture the emerging trends in this promising market, such as Premiumization & Big Pack.

Chart-Market Pulse Report Q3_EN

Don't miss this report!  You will find it valuable and beneficial. We welcome you to download the full report for your reference. And it's a gift of content from Nielsen. Should you need to have a further clarification from us, email us at vietnaminfo@nielsen.com

Yours sincerely,
NIELSEN


 
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