Vietnam has the fastest-growing aspiring middle class in South East Asia (according to Boston Consulting Group report – 12.9% per annum over the period 2012-20). It is also expanding geographically, with new provincial pockets of affluence beyond the key and traditional centers of Hanoi and Ho Chi Minh City. Vietnamese towns are now full of IT-savvy, brand-conscious shoppers egged on by sophisticated marketing techniques. Therefore, alongside consumer goods, aspiring middle-class parents are investing heavily in their children’s education. There is also an appetite for more sophisticated financial services.

According to our consumers’ understanding and expertise, we do believe that these affluent consumers are the source of growth and the source of brand distinctiveness. Do you have the same belief too?



With Syndicated Nielsen Affluent Study, our teams of experts are committed in helping our clients gain insights of Affluent Customers in Vietnam. With our expertise and world-class knowledge, Syndicated Nielsen Affluent Study aims at understanding:

• Who are they?
• What do they concern about?
• When and where to engage with them?

LET US HELP YOU WITH SYNDICATED NIELSEN AFFLUENT STUDY TO:

• Provide viewpoints on affluent consumers, which is relevant, unique and appealing.
• Meet the right ‘affluent’ consumers and ask the ‘pertinent’ questions.
• Help you come up with strategic marketing actions based on the insights from the study.